Technology Meets Style

"We live in a slippery as heck climate, wouldn’t you agree? Between the mountains of snow and brief reprieves we get in the winter, Canada is filled with slippery ice patches for large portions of the year, making it treacherous for commuters, recreation walkers, or even just people dashing out from their car through a parking lot to navigate icy, slick roads and sidewalks. In fact, statistics show that every eight seconds, someone is subject to a slip and fall, sending millions to the hospital on an annual basis (lest we forget – those slips can happen indoors too, with soapy or waxy floors). Luckily, someone else has shared in this malady and answered the call to deliver a stylish, safer shoe."