Technology Meets Style

The right shoes aren’t just stylish, comfortable and durable, they also keep feet firmly on the ground, protecting from the slips and falls that send millions of people to the hospital each year. That’s the premise behind Rhea Footwear, which is designed to take technology and style to the streets one thoughtfully-designed pair at a time. Now, men and women can slip into shoes that feel as good as they look, while enjoying unprecedented security on all surfaces, from slippery floors at poolside parties to rain-slick concrete. The outsole of every Rhea shoe features an exclusive rubber compound with a patented micro-channel tread pattern that pushes liquids away from the bottom of the sole to provide more sole-to-surface contact and prevent slipping and sliding. This season you can stride in secure style!

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Spring has finally sprung and with it, sandal season. Just in time, California-based footwear start-up Rhea has engineered a line of sandals specifically for traction on slick, wet surfaces. Through a year of research and development Rhea refers to as the "Grip Project," Rhea came up with a "Griptech" rubber compound similar to the rubber used in space shuttles for maximum grip and durability. The treads are designed to push liquids away for increased contact between the sole and the dock, dinghy, or cockpit.

The sandals use Rhea’s fully patented outsole technology. One of the videos on Rhea Footwear’s Kickstarter page demonstrates this technology against other sandals. The sandals are offered in four different colors – burgundy, navy, green, and black. The sandals also use a midsole cushion to provide extra comfort and a special fabric infused within the strap to provide extra strength.

“Currently there are no other sandals in the market that utilize this outsole technology. Sandals benefit so much from this technology because you are likely to step on wet and slippery surfaces while wearing them,” says CFO John Lee.